It's something we learn to do as early as elementary school and something that can be used throughout our entire lives. Writing is not only an effective method of communication but it can also serve as a form of self-expression and can even be, at times, an artistic creation. From book writing to advertising to journalism, there are many methods and types of writing in the professional world. It takes a lot of time and work to master grammar and language but when these skills are used effectively, writing can be a powerful medium. Although face-to-face communication is powerful, the freedom in writing to edit and test thoughts before they become permanent gives the message a greater chance of being conveyed the way it was intended to be.
Specifically in advertising/public relations, writing is a vital component to having a successful career. Without a good grasp on the written word, it is nearly impossible to be effective. A press release with sloppy grammar and misused words will most likely be insufficient in convincing a journalist to cover a story. In the same way, boring or poorly worded copy will probably not persuade a consumer to buy into a product. Writing is such an important skill that can be used in many different careers. Although it does take effort and attention to detail, it is extremely beneficial to refine and master and can prove helpful in various aspects of a person's life.
